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A System of Marketing: The Story of John H. Patterson and National Cash Register

Cash Register

Photo by Svadilfari

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In 1884, a small, wiry, middle-aged man named John Henry Patterson acquired the majority stock of a blandly named company called National Manufacturing Company.  That same year, Patterson renamed the company National Cash Register Company (let’s call it NCR, for short).  Although it was his first entrance into the cash register business, he realized the potential of the cash register immediately.  And Patterson, being forty years old at the time, had a fairly clear idea of what he wanted in a company.  He set right to work on creating a uniform management system, which included a uniform system of marketing.  Read More »