Execution vs Ideation

There’s this myth that all you need in business is a good idea and you’re going to be rich.  I’ve never seen it work out that way.  Derek Sivers (formerly of CD Baby) made this a lot easier to understand when he explained his version of the difference between ideas and execution in this blog post.  He basically says the value isn’t in the idea itself, but in the execution of the idea.  And in my experience, he’s right.

Although this idea is fairly straightforward, it can often be better understood through stories.